Advertising & Sponsorship
Who We Are
Baton Rouge’s Premier Live Music Calendar
Since 2014, Red Stick Music has been Baton Rouge’s go-to source for live music events. Our platform showcases the vibrant music scene in and around the city, offering a comprehensive calendar that helps both locals and visitors discover shows, festivals, and performances from all genres.
Founded by Passionate Audio Engineers
Red Stick Music is a trademark of FourLeafAudio LLC, owned by Christopher and Caitlen Odell, passionate audio engineers and avid live music enthusiasts. Driven by our love for live performances and dedication to the Baton Rouge community, we saw the need for a single, organized space where local music lovers could easily discover all the live events happening around them. Our mission is simple: to help the local music scene thrive by connecting artists, venues, and audiences through one comprehensive platform.
Growing Reach and Community Impact
With over 70,000 monthly impressions and a growing social media presence, Red Stick Music connects audiences with the artists and venues that make Baton Rouge's music scene thrive. We work closely with musicians, venues, and sponsors to promote local talent and bring the community together through the power of music.
Connecting Fans, Artists, and Businesses
Whether you’re a fan looking for your next live show or a business wanting to support Baton Rouge’s cultural heartbeat, Red Stick Music is here to make those connections happen.
What We Do
We provide a comprehensive live music resource for Baton Rouge, LA, and the surrounding areas.
A Hand-Curated Live Music Calendar
Our centerpiece is a meticulously hand-compiled local live music calendar, created by real people without the use of AI or automated software. We gather information from over 100 sources, including direct email submissions from artists and venues, to ensure that our calendar reflects the full range of live music within a 30-mile driving distance of Baton Rouge.
Multiple Ways to Access Live Music Listings
We offer our calendar in various formats to maximize its accessibility and usefulness. The website’s calendar is searchable, updated daily, and provides clickable links to artists and venues, making it easy for users to plan their outings. For a quick view, we post single-photo graphics of the day’s lineup on social media, and every Thursday, we publish a weekend preview on our site so users can plan ahead. Subscribers also receive a weekly newsletter every Friday featuring the weekend's lineup.
More Than Just a Calendar
In addition to our robust calendar, we offer other valuable resources for the local live music community. Our booking service connects booking agents with local musicians, and our live music venue map allows users to easily locate nearby venues. We also link to other local resources, fostering connections within the community.
Supporting Baton Rouge’s Live Music Scene
As we continue to grow, we’re always exploring ways to enhance our offerings and provide even more support for the local music scene. All of our services are completely free for musicians, venues, and the public. However, none of this would be possible without the generous support of sponsors and advertisers. Keep reading to learn how your business can play a vital role in supporting Baton Rouge’s live music community while gaining exposure to thousands of locals and tourists alike.
Content Overview
Website Calendar: Our interactive searchable calendar offers a complete guide to upcoming live music events in the Baton Rouge area. Sourced from hundreds of listings, it covers everything happening within a 30-mile driving distance per Google Maps. Each event expands to reveal additional details, including clickable links to artists and venues, helping users preview and plan their outings. Our calendar makes it easy to explore and connect with the local music scene. View our website calendar at redstickmusic.com.
Social Media: We also share a daily schedule on social media in a concise one-photo graphic, allowing users to quickly see the local live music happening that day at a glance. This content is posted to our Facebook, Instagram and Twitter. View our recent content on our instagram at instagram.com/redstickmusic.
Weekend Lineup: Every Thursday evening, we upload our weekend lineup graphics to the website and share a preview image with a link on social media. This gives users a convenient way to visit our website for a quick, at-a-glance guide to all the local live music happening over the weekend. View our recent weekend lineup at redstickmusic.com/weekend.
Email Newsletter: Additionally, every Friday, we send out a weekly email newsletter to hundreds of subscribers featuring the weekend's local live music lineup in an easy-to-read format. View our recent email newsletters here.
Viewership Highlights
We've grown our audience organically. We have never paid for follows, likes comments or shares. This means our audience is made up of authentic, engaged individuals who genuinely care about our content. Because our audience is truly invested in our content, we've achieved strong monthly impressions (how many people see it) and exceptional engagement (how much they interact with it).
Our website ranks at the top of Google Search for Baton Rouge live music queries. The more relevant and trustworthy Google considers your site, the higher it will rank. Our high ranking is a result of the consistent, valuable content we've provided since 2014, and we proudly stand as the only resource of its kind!
Our content averages over 75,000 impressions per month, meaning it's seen by a large audience regularly. For a niche publication like ours, this level of visibility indicates strong local interest and suggests that our content is reaching a significant portion of the target audience. It highlights that our platform is effective in connecting with the community.
Our content also has an engagement rate of around 5%, this means that a significant portion of those who see our content are interacting with it, whether by liking, commenting, sharing, or clicking on it. For reference, an engagement rate of 3.5%-6% is considered a high amount of engagement. This demonstrates that our audience is not only large but also actively interested in what we share.
As a sponsor or advertiser, you'll receive detailed monthly analytics reports, giving you clear insights into the performance of your marketing!
Audience Snapshot
Our audience is composed of approximately
60% women and 40% men.
Approximately 60% of our audience is in Baton Rouge, while the remaining 40% comes from the surrounding areas within our our 30-mile coverage radius.
Our audience primary age range is 25-55 years old.
Our website features testimonials from local figures in the music community. Read them here.
Our social media posts generate an average of 69,000 impressions each month.
Our social media post average engagement rate is 5% each month.
Our website averages 6,000 visits per month and consistently ranks among the top Google search results for terms like 'Baton Rouge Live Music.'
Our weekend lineup email newsletter boasts an average open rate of 46%, higher than the entertainment industry standard of around 24%.
Sponsorship & Advertising
By partnering with us, your brand can gain exposure to thousands of locals and tourists every month through our comprehensive live music calendar and popular media channels.
Sponsorship: We offer sponsors prime logo placements on our website’s most visited pages, social media posts, and our weekly email newsletter. Sponsors also enjoy advertising spots on both our website and e-newsletter, along with the option for custom-designed advertisements tailored to meet their needs. We also offer targeted social media promotion for our sponsors, helping them maximize their reach and connect with our audience across multiple platforms.
Live Music Venue VIP Sponsors: For local live music venue sponsors at the Diamond or Platinum level, we provide exclusive perks: all of your events will be highlighted on our calendar. This includes a gold star next to your events listed on our website calendar, eye-catching color for your events listed on our social media graphics (while all other events are in black and white), and clickable blue links in our email newsletters (with other events listed in black and white text). This special benefit ensures that your venue's shows stand out from the crowd, making sure that music lovers always spot your event listings. Additionally, VIP Sponsors receive clickable ticket links included right in their event descriptions on our website calendar. Presenting sponsors receive additional perks. *Must be a local live music venue listed on our calendar to be eligible.
Advertising: We offer various ad spot levels on our website as well as paid social media content, helping you reach a highly engaged audience while supporting the Baton Rouge live music scene.
Ad Design Services: We also offer ad design services so your team can stay focused on what matters most. Simply share key details with us—like your target audience, marketing goals, preferred color scheme, and any specific themes or customization requests. You'll be sent the ad design to review and approve.
Analytics: We offer comprehensive analytics reports for all our advertisers and sponsors. For website ads, we provide data on impressions and clicks, while for social media posts, we include impressions, engagement, and clicks. Sponsors receive detailed reports covering their ads, social media posts, and our email newsletters. This includes a breakdown of link clicks, impressions and clicks on their logo, as well as engagement metrics for our social media content featuring their logo.
Sponsorship Opportunities
Diamond and Platinum Level local live music venues are "VIP Sponsors" and enjoy added benefits!
Read more about VIP Sponsor benefits here.
Diamond Level
Presenting Sponsor
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Logo Placement: Your Logo featured at the very top of all of our calendar publications titled "Presented by"! Includes website, daily social media calendars, and weekly email newsletter.
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Ad Spots: Large top ad spot on our website home page and weekend page, plus banner ad on our weekly email newsletter!
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VIP Live Music Venue Sponsor: All your events on our calendar are highlighted for extra visibility, plus clickable ticket links included directly in the event details on our website calendar.
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Social Media Promotion: Social media posts & stories twice per month!
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Custom Ad Designs: We craft tailored ad designs for you so your sponsorship is a seamless experience!
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Category exclusivity: As presenting sponsor, your business will be the exclusive representative in its field—no competing sponsors will be featured.
Spot Filled
Platinum Level
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Logo Placement: Your Logo featured in the middle tier at the bottom of our website calendar, daily social media calendars, and weekly email newsletter!
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Ad spots: Middle ad spot on our website home page and weekend page, plus banner ad on our weekly email newsletter!
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VIP Live Music Venue Sponsor: All your events on our calendar are highlighted for extra visibility, plus clickable ticket links included directly in the event details on our website calendar.
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Social Media Promotion: Social media posts & stories once per month!
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Optional Design Add-On: We design the advertisements for you.
Monthly $250/mo
Optional Design Add-On $50 each
Gold Level
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Logo Placement: Your Logo featured in the lower tier at the bottom of our website calendar, daily social media calendars, and weekly email newsletter!
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Ad spot: Bottom rotating ad spot on our website home page and weekend page!
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Live Music Venue Sponsor: Clickable ticket links included directly in the event details on our website calendar.
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Optional Design Add-On: We design the advertisements for you.
Monthly $100/mo
Optional Design Add-On $50 each
Advertising Opportunities
Please note: All show listings, sponsors and advertisements are subject to approval and must comply with our community standards.
Additionally, all sponsorships & advertisements are subject to our terms and conditions.